How the Idea for a Clickable Paper Book Developed I am a Cal Poly Emeritus Professor. Clickable Paper presented each of these possibilities, all from a PRINTED (ink on paper) book. Some learn best by reading, some from videos, some from listening, and some from a combination of these approaches. The idea was that students learn best in different ways.
Americas extended stay full#
It wasn’t until 2017 that the idea was presented to Ricoh to use the Clickable Paper application for full textbooks to enhance the teaching and learning process. Students at Cal Poly also demonstrated Ricoh’s Clickable Paper technology as part of Technical Association of the Graphic Arts (TAGA) student research papers, and for Phoenix Challenge presentations encouraging the exploration of unique career opportunities. The testing was highly successful, and Ricoh began to promote Clickable Paper as a marketing device for any company to advertise their products or services in printed advertisements and brochures, using the Augmented Reality approach to show videos and related presentations, all from printed pages. Ricoh/Cal Poly Partnership Further Develops At an all day meeting at Cal Poly in 2012, a Ricoh team presented the Clickable Paper idea to the Graphic Communication faculty and staff, and contracted with the GrCI to develop applications and to beta test the Clickable Paper app. The GrCI was the arm of the Graphic Communication Department, under the Cal Poly Corporation, involved in research, testing, product evaluations, seminars, workshops, conferences, and publishing.
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Ricoh scientists and technologists developed the software, and Cal Poly helped develop the application of the software through the department’s Graphic Communication Institute at Cal Poly (GrCI). So, Cal Poly was a logical place for Ricoh to come to explore the idea of an Augmented Reality approach to print imaging that Ricoh trademarked as Clickable Paper. In fact, Cal Poly taught these companies about digital printing technology development and marketing, as many of them were transitioning from the copier business to the broader digital printing and imaging business. Companies such as Xerox, Konica Minolta, Kodak, Xeikon, HP, as well as Ricoh donated technology to make the Graphic Communication Department a leading resource, not only for teaching students and preparing them to enter the field, but also to train industry members through seminars and workshops in Cal Poly labs. Professor Emeritus Michael Blum was responsible for working with Apple in arranging this gift.įollowing this, in rapid succession, were other digital OEM leaders wanting to be part of Cal Poly’s advanced teaching in digital imaging. In fact, Cal Poly was the first university to have a fully equipped desktop publishing lab in the mid1980s equipped with 24 of the earliest Apple Macintosh computers and two LaserWriters, donated by Apple Computer to the Graphic Communication Department. Ricoh came to Cal Poly because the Graphic Communication Department was already in the forefront of bridging traditional print with digital technology for numerous segments of the graphic communication industry, including commercial printing, publishing, packaging, and others. Is it possible to develop PRINTED material using Augmented Reality technology in such a way that the printed pages “come alive” with presentations, demonstrations, and related videos using mobile devices such as smartphones and tablets? The article generated considerable interest, so I thought that readers would like to know more about how this came about.Ĭlickable Paper: The Concept In 2012, the Ricoh Corporation, one of the largest digital technology original equipment manufacturers (OEM) came to Cal Poly’s Graphic Communication Department in San Luis Obispo, California with a seminal idea. Introduction A recent article from IntuIdeas, “Clickable Paper Book, Introduction to Graphic Communication, Reaches Adoption Milestone,” describes how an interactive printed textbook became a “best seller” for graphic arts education and for industry training.